Let’s get one thing straight: I love building websites. It’s my job, my craft, and yes, my sweet freelance income. But I’m also not going to pretend you need me if you’re just trying to get something simple online.

Because now? With AI tools, WordPress, and a little bit of hustle — you can build a decent website yourself. No code. No dev. No crying into your laptop at 2am.

So if you’re a solo coach, freelancer, or small biz owner thinking, “Can I just use AI for this?” — the answer is a big, beautiful yes.

Here’s how to do it.

Step 1: Start with WordPress (Because It’s Still the GOAT)

WordPress isn’t just for bloggers anymore. It’s a powerhouse — and with tools like Elementor or Kadence Blocks, you can drag, drop, and design without writing a single line of code.

Quick Start Checklist:

  • Get hosting (SiteGround, Hostinger, or whatever your budget likes)
  • Install WordPress (takes 5 mins, tops)
  • Use a clean theme like Astra or Hello Elementor
  • Install a page builder like Elementor for that sweet no-code freedom

Done. You’ve got the bones of your site. Now comes the fun part: letting AI do the heavy lifting.

Step 2: Let AI Write the Words (Goodbye Blank Page Panic)

Writing your own copy is like cutting your own hair. You can do it… but should you?

Thankfully, AI’s got your back. Here’s what to use:

GPT-Powered Writing Plugins

Plugins like Bertha.ai, GetGenie, or AI
Engine plug right into WordPress and help you write:

  • Headlines that don’t suck
  • Service descriptions that actually make sense
  • Calls-to-action that sound human

They even adjust tone. Want “friendly but pro”? It’ll do it. Want “edgy and confident”? Done.

Full Blog Generators

Want to blog without spending 3 hours ranting into Google Docs?

Try:

  • Jasper
  • Writesonic
  • KoalaWriter

You give it a topic, tone, and keywords — it spits out something halfway decent.
Tweak it a little, and boom: content machine.

Step 3: Make It Pretty (Without Stock Photo Hell)

No offense, but if I see one more handshake photo or smiling call center lady…

Let AI help you make visuals that don’t scream “template.”

Image Tools You’ll Love:

  • Midjourney or DALL·E for original, on-brand images
  • Canva with Magic Design for social posts, headers, and even full page mockups
  • Cleanup.pictures to zap unwanted background junk like exes or awkward logos

Pro tip: Create a set of branded illustrations or icons using AI, and suddenly your site looks custom — not cobbled together.

Step 4: Get Found with AI-Boosted SEO

You can have the prettiest site in the world, but if nobody finds it… well, that sucks.

Luckily, SEO doesn’t have to be a dark art anymore.

Smart Plugins to Install:

  • Rank Math SEO – includes AI content scoring and keyword suggestions
  • Surfer SEO – helps your blogs actually rank
  • NeuralText or Frase – for optimizing long-form content

These tools help you stop guessing and start writing what people are actually searching for.

Real Talk: Should You DIY or Hire Someone?

If your site’s just a brochure? DIY away. Seriously.

But if you’re:

  • Selling services or products
  • Running paid traffic
  • Relying on your site to book leads or calls…

Then AI can only take you so far. At some point, strategy, experience, and custom code still matter. (Hi, that’s where I come in.)

Let’s Keep It Real

I’m not here to upsell you on something you don’t need.

But if you try this DIY route and realize you’d rather stab your Wi-Fi router than mess with WordPress again — I get it.

Book a free 15-minute consult. No pitch. Just help. (And maybe a few sarcastic comments about your current site.)

👉 Book a Free 15-Minute Chat With Me