Let’s be real: most landing pages are either confusing, boring, or trying way too hard. Yours doesn’t need to be one of them. With a clear structure, a bit of strategy, and zero fluff, you can build a page that actually books calls and brings in business — even if you’re allergic to marketing.

Ready? Let’s break this thing down section by section.

Section 1: The Hero Section (aka The Top Fold)

Goal: Stop the scroll. Grab attention. Deliver value — fast.

Your headline is your handshake. Make it firm, clear, and not boring.

Example Headline:
“Get a Custom Website That Actually Converts Visitors into Clients”
Not: “Welcome to Marko Web Solutions — Excellence in Development Since 2015.” 🥱

Subheadline:
Explain how you help. One sentence. Think elevator pitch, not Wikipedia bio.

Call-to-Action (CTA):
Bold, direct, and benefit-driven:
👉 “Book a Free Consultation”
👉 “Get My Free Quote”

Optional Visual:
Relevant image or video. No awkward stock photo of someone shaking hands.

Pro Tip:
Make sure all of this is visible without scrolling. If they have to scroll to see what you do… they won’t.

Section 2: Problem + Solution

Goal: Make the visitor feel seen — then swoop in with the solution.

Start by calling out your reader’s pain points.

Example:
“Struggling to get leads from your site? Tired of getting ghosted after discovery calls?”

Then drop the mic with your solution:
“We build custom WordPress landing pages that do one thing really well: convert visitors into clients.”

Mini CTA (optional):
👉 “See How It Works” or a scroll arrow helps nudge them downward.

Section 3: Benefits Section

Goal: Show how their life gets better with your help.

This is not the place to list features like “Uses Bootstrap” or “Mobile-friendly” — that’s table stakes.

Instead, go with 3–5 benefits like:

  • Clients Find You Faster
    Your site shows up on Google and actually makes people want to stay.
  • More Calls, Less Ghosting
    Clear CTAs and a process that works.
  • Professional Vibes Only
    Look like a pro. Get paid like one.

Icons help. Short blurbs win. Keep it skimmable.

Section 4: Social Proof

Goal: Prove you’re legit.

Here’s what works:

  • Testimonials with faces — Even if one is from your first client (hi Mom).
  • Star ratings, badges, or logos — Show off your credibility without bragging.
  • Video testimonials — If you’ve got ’em, flaunt ’em.

Trust sells more than tech specs ever will.

Section 5: How It Works

Goal: Show them it’s easy to work with you.

Use a simple 3–4 step process. Example:

  1. Schedule a Call
  2. Get a Custom Plan
  3. We Build It
  4. You Get More Clients

Add icons or numbers to break it up visually. Make the process feel doable.

Section 6: CTA (Again)

Goal: Don’t be shy. Repeat the ask.

Same CTA as the top, but with extra context:

  • “Book your free 15-minute call — no pressure, just solutions.”
  • “Let’s talk about what’s not working on your current site.”

💡 Rule: Repetition is good. Confusion is bad. One consistent CTA all the way down.

Section 7: About You (Short + Human)

Goal: Remind them there’s a real person behind the pixels.

Example:

“I’m Maksym, a freelance website developer who’s allergic to bad design and worse copy. I build sites that make money — not just look pretty.”

Add a photo if possible. It builds trust.

Section 8: FAQs

Goal: Overcome last-minute doubts.

Use 3–6 real questions you’ve heard from clients like:

  • “How long does it take to build a landing page?”
  • “What do I need to provide?”
  • “Is the consultation really free?”

Keep answers short, clear, and chill.

Optional CTA at the end:
👉 “Still have questions? Shoot me a message”

Section 9: Final CTA / Footer

Goal: Close strong. Don’t fade out.

  • Rephrase your offer: “Let’s build a site that finally pulls its weight.”
  • Add a guarantee or reassurance: “100% no-pressure consultation. You’ll leave with clarity either way.”
  • Basic footer info: contact links, social, legal stuff (small text, no drama)

📌 Quick Tips Before You Publish

  • Use “you” language — talk to the reader.
  • CTA should sound like a benefit, not a chore. (No “Submit” buttons. Ever.)
  • Make it mobile-first. Everyone’s scrolling on the toilet.
  • Speed > beauty. Don’t let animations slow your load time.
  • Always use a thank-you page after form submission.

🧠 Bonus: Real-World Example

Let’s say you’re a freelance designer.

Your hero section currently says:

“Creative Design Solutions for Modern Brands”

…snooze.

Try this instead:

“Get a Visual Identity That Sells — Branding & Web Design for Entrepreneurs Ready to Look Pro Online”

That grabs attention and makes it clear what you do. Easy win.

👉 Book a Free 15-Minute Chat With Me

Because your website should be working harder than you are.

Curious about a real-world example? Read Plumber Builds His Own Website — Here’s What He Did Right (and Where It Went Off the Rails) for insights and lessons learned.