You ever stumble onto a plumber’s website and wonder if their nephew built it in Microsoft Paint? Same. But not this time.
Mountain Man Plumbing — a solo plumber trying to claw his way into Utah’s crowded market — actually went full DIY on his website. And honestly? It shows potential. But it’s also a masterclass in what happens when good design instincts meet bad UX habits and a little too much Canva.
Let’s break it down like a leaky pipe under pressure.
The Pain Points: Where It Drips (Or Floods)
- It’s a One-Page Wild Ride
One long page can work… if it’s clean and strategic. This? More like a Craigslist ad got trapped inside a mountain mural. There’s no navigation. No clear sections. Just scroll-and-pray. - Too Many CTAs = No CTA
On mobile, users get hit with FIVE separate buttons right away — “Contact Us,” “Call,” “Book,” “Deals,” etc. Feels more like a button hoarder’s garage sale than a website. - Graphics Overload
AI-generated mountains, background images, inconsistent fonts… it’s like Bob Ross and Midjourney got into a bar fight. The art style is cool but loud. And none of it screams “trustworthy local plumber.” - Mystery Meat Navigation
Tap “Learn More”? Nothing happens. Social icons don’t link. Reviews scroll one at a time like a haunted PowerPoint. There’s even a link that says “Visit Our Website”… on the website. - Form & Function (Or Lack Thereof)
The contact form? Only appears via one of many CTA buttons. Doesn’t have its own page. On mobile, it’s a formatting mess. People just want to book or ask a question — don’t make them guess where the form is.
The Wins: Stuff That Actually Works
✅ It’s Bold, Unique, and Memorable
A lot of local plumber sites look like someone Googled “plumbing website template” and hit publish. This one? You’ll remember it. That’s half the battle in a crowded market.
✅ Mobile Optimization Was a Priority
Mountain Man clearly knew his audience. Most traffic comes from phones, and the mobile layout — while chaotic — is at least functional.
✅ SEO Content is Surprisingly Solid
Plumbing keywords, Salt Lake City mentions, FAQs — all in there. It’s not elegant, but it’s effective.
✅ That “Book Now” Funnel Actually Converts
Believe it or not, it’s working. People scan the QR code, land on the page, and book. No fancy animations or conversion heatmaps needed.
How to Fix It Without Starting From Scratch
1. Break It Into Pages
- Create separate pages: Home, Services, Reviews, Contact.
- This helps SEO, makes navigation easier, and gives each section room to breathe.
2. Pick One Main CTA
- Decide: Do you want them to book? Call? Fill a form?
- Make that button the star of the show. The rest can play supporting roles.
3. Kill the Noise
- Keep the art style, but simplify. Use fewer fonts. Ditch flashy transitions.
- Add real photos of your work and yourself. Trust is gold in home services.
4. Add a Real Footer and Menu
- Basic stuff: phone number, license info, email, service areas.
- Make it look finished, not forgotten.
5. Make Forms Easy to Find
- Give the contact form its own page.
- Link it clearly in the header, footer, and one primary CTA.
Example Fix: The Hero Section
Now:
“Tap to Learn More” over a cluttered AI mountain graphic.
Better:
“Need a Plumber in Salt Lake City? I’ll Be There Fast — or the Service Call Is Free.” [Book Your Service Now] (big bold button)
Final Thoughts (and a Nod of Respect)
This guy’s out here learning web design at midnight after crawling under houses all day. That deserves props.
Is the site perfect? Not even close.
Is it working anyway? Yep — and that’s the best-case scenario for DIY.
But imagine how much better it could work with a little pro polish…
Need Help Polishing Your Own DIY Site?
Whether you’re a plumber, life coach, or dog trainer — I help small businesses turn their websites from “meh” to money-makers.
Let’s make your site as sharp as your hustle.
Want to see a real landing page in action? Check out this one: Reliable Plumbing Services for Manchester Landlords & Realtors
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